The Twin Capabilities Guide
Every domain, every pack,
sent on request.
The guide lists the nine domains, the packs within each, and how hidden variables combine with the ten base variables, overlays, and timing to answer a market question. It is sent by email as a PDF.
- The ten base variables carried by every Twin
- Nine domains and 9,415 hidden variables, pack by pack
- Spatial and environmental overlays, historical to forecast
- How outputs reach direct mail, field sales, digital, retail media, and operations